Having worked with Mazda previously, Mazda Motorsports brought head of Redline Ace Creative, Ben Porter on as a motorsport design consultant to work with the Mazda Design team to help drive a new look for the 2020 #77 MAZDA RT24-P livery. With Idemitsu as the #77's primary sponsor, the look needed to be driven by the Idemitsu brand, while also taking cues from Mazda's Kodo design philosophy. The end result is a sleek, white look that gained rave reviews from the sponsor, team and fans around the world. The livery debuted at the 2020 Rolex 24 of Daytona.
FEATURE ARTICLE BY MARSHALL PRUETT FOR RACER MAGAZINE